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Free UTM Builder - Create Campaign Tracking URLs | UTM Generator

Build UTM tracking URLs for Google Analytics. Free UTM builder to create campaign URLs with source, medium, campaign, term, and content parameters.

Campaign Parameters

Where the traffic comes from

Marketing medium

Specific campaign identifier

Paid search keywords

Differentiate similar content or A/B test

UTM Best Practices

  • • Consistency: Use lowercase and consistent naming conventions
  • • Underscores: Replace spaces with underscores (e.g., summer_sale)
  • • Descriptive: Make parameters clear and descriptive
  • • Document: Keep a spreadsheet of all your UTM campaigns
  • • Test: Always test your UTM URLs before launching campaigns
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How to use Free UTM Builder - Create Campaign Tracking URLs | UTM Generator

1

Enter your website URL (e.g., https://example.com/page)

2

Fill in required fields: Source, Medium, and Campaign

3

Optionally add Term (for paid keywords) and Content (for A/B testing)

4

Click 'Generate UTM URL' to create your tracking link

5

Copy and use the generated URL in your marketing campaigns

Why use this tool?

Campaign Tracking

Track which campaigns drive the most traffic and conversions

ROI Measurement

Measure return on investment for each marketing channel

Data-Driven Decisions

Make informed decisions based on accurate traffic data

Free UTM Link Builder - Track Your Marketing Campaigns

Create trackable URLs with UTM parameters to measure the success of your marketing campaigns in Google Analytics. Track exactly where your traffic is coming from—whether it is a Facebook ad, an email newsletter, or a partner link. Our builder ensures your links are formatted correctly for 100% accurate data collection.

Quick How-To Guide

  1. 1Paste your Destination URL (the page you want people to visit)
  2. 2Enter the Campaign Source (e.g., newsletter, facebook, google)
  3. 3Enter the Campaign Medium (e.g., cpc, email, social)
  4. 4Give your campaign a name so you can identify it in your reports
  5. 5Copy the generated tracking link and use it in your marketing materials

Why use our tool?

Full GA4 support—compatible with the latest Google Analytics 4 campaign parameters
Instant validation—real-time link preview ensures your URL is error-free
URL Shortener integration—optionally shorten your complex tracking links for better engagement
Bulk tagging—quickly create multiple variations of a link for different channels
Privacy-first—we don't track or store your campaign data; all building happens locally
Pre-fill options—save time by using common presets for Source, Medium, and Campaign

Frequently Asked Questions

Find answers to common questions about using our tool, its features, and how it handles your data privacy.

UTM (Urchin Tracking Module) parameters are tags added to a URL that tell your analytics software where a visitor came from. Without them, traffic from an email or a social post might just show up as "Direct" or "Referral," making it impossible to know which of your marketing efforts are actually working.
Source is the specific platform (e.g., "Google," "Facebook," or "Mailchimp"). Medium is the general category of the traffic (e.g., "cpc" for paid ads, "organic" for free search, or "email" for newsletters). They work together to give you a clear picture of your traffic.
No. UTM parameters are for tracking only and do not help or hurt your search engine rankings. Search engines like Google are smart enough to ignore these tags when indexing your content.
No. Use dashes (-) or underscores (_) instead of spaces. Special characters can break the URL. We recommend using lowercase for everything (e.g., "summer_sale" instead of "Summer Sale") because UTM tags are case-sensitive.
In GA4, you can find your campaign data under Reports > Acquisition > Traffic acquisition. Look for the "Session campaign" or "Session source/medium" primary dimensions to see how your UTM links are performing.
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